網路行銷-張O琳-何嘉仁廣告策略驗證

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個人求職作品集-何嘉仁

網路行銷-張O琳-何嘉仁廣告策略驗證

專案介紹:

選擇補教業作為主題是因為自身以前是補教業,研究從事過的產業在行銷上下過怎樣的策略很有趣、並在調查這間公司的時候能更加深入,驗證公司制定的策略是否在就職時有達到績效標準。

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重點技術:

  • 技術1.SWOT分析

透過評估公司自身的優劣勢、外部競爭上的機會和威脅,用以制定相對應策略

  • 技術2.競品分析

與競爭者的特點分析,能一眼看出差異,找出自身的缺點並補足對方有的優勢

  • 技術3.產品趨勢策略

依產品生命週期每個階段的特徵制定精確策略

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  • 技術4.關鍵字策略

運用Google Ads關鍵字規劃工具篩選所需關鍵字,再從中篩出高觸及、價格適當的關鍵字

SEM – 市場分析簡報

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資料來源:

內政部戶政司全球資訊網-出生按生母年齡及胎次:https://www.ris.gov.tw/app/portal/346

專案心得:

讓我理解專案所需的技巧與內容:前置作業、整體組織架構、實際工具操作,也在其中實際套用老師教的方式與概念,讓我很有成就感,也很謝謝達內提供機會讓我能有製作專案的能力,且有老師從旁協助讓我受益良多,對於就業所需的能力,很有實質上的增長。