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星期四, 21 10 月, 2021
Home專案作品網路行銷-方O正-掃地機器人市場分析

網路行銷-方O正-掃地機器人市場分析

美安公司Shop.com 掃地機器人

網路行銷-方O正-掃地機器人市場分析

專案目的:

分析產品的市場熱度、產品優勢與競品比較後,規劃四個階段的推廣策略,以幫助提升點擊率與購買率。

專案動機:

身邊有朋友為跨境電商-美安公司Shop.com的店主,平常就在為代理商品做社群的網路行銷,於是我發想,以掃地機器人作為分析的產品,製作關鍵詞的搜索廣告,並規畫推廣策略提升產品的詢問度。

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重點技術:

  • 技術1.利用SWOT分析美安公司Shop.com的優劣利弊。
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  • 技術2.利用Google Trend觀察搜索詞的市場熱度。
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  • 技術3.撰寫廣告文案 – 根據產品特性、品牌熱度以及消費者的痛點來撰寫吸引消費者的廣告文案。
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  • 技術4.建立Google Ads帳戶結構 – 以設置投放關鍵字廣告。
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  • 技術5.規劃四個階段的推廣策略 – 並依照各階段調整預算的投放比例。
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SEM簡報 – 市場分析簡報

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專案心得:

透過這次專案製作與老師每次的討論,了解建立搜索廣告的流程,從分析市場、分析產品與競品、建立廣告、規劃推廣策略等等,每項產品有不同的特點、熱度,如何掌握市場趨勢,規劃有效的行銷策略真的是一大難題,也認知自己需要多加練習操作google ads才能更加熟練,感謝達內老師與小幫手很積極跟進學員學習進度,並隨時關心學習狀況。

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